At Aveline Carry(“we”, “us”, “our”), we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or purchase fromthepartcaptain.shop, contact us, subscribe to our communications, or otherwise interact with our services.
We operate our online store for customers in the United Kingdom and aim to handle personal information in accordance with applicable UK data protection and privacy laws, including the UK GDPR and the Data Protection Act 2018, as applicable.
1. Who We Are
The company responsible for your personal information is:
DARKROOM DOOR LIMITED
Trading as: Aveline Carry
Registered address:37 Meiros Way, Pulborough, West Sussex, United Kingdom, RH20 3QB
Email: help@avelinecarry.uk
For privacy-related questions, please contact us using the email address above.
Where applicable, we may appoint a Data Protection Officer or another person responsible for privacy matters. If this applies to our business, their contact details will be provided here.
2. Information We Collect
Depending on how you interact with our website, we may collect the following categories of personal information:
Information you provide directly
This may include:
- Full name
- Billing and delivery address
- Email address
- Telephone number
- Account login information
- Order details and purchase history
- Information you provide when contacting customer support
- Product reviews and other content you choose to submit
- Marketing preferences
- Information provided when entering a promotion or competition
Payment information
When you place an order, payment information is processed by our payment service providers.
We do not normally store your full payment card number or security code on our own systems. Payment information is handled by the relevant payment provider in accordance with its own privacy and security practices.
Information collected automatically
When you browse our website, we may automatically collect certain technical information, such as:
- IP address
- Browser type and version
- Device type
- Operating system
- Approximate location derived from technical information
- Website pages visited
- Products viewed
- Referral information
- Date and time of visits
- Website interaction and performance information
Some of this information may be collected through cookies and similar technologies.
3. How We Use Your Personal Information
We use personal information only where we have a valid legal basis to do so.
Depending on the circumstances, we may use your information to:
Process and fulfil orders
We use your information to:
- Process purchases
- Take or arrange payment
- Confirm and manage orders
- Arrange delivery
- Provide order updates
- Handle returns, refunds and exchanges
- Provide customer support
- Prevent fraudulent or unauthorised transactions
The legal basis for this processing is generally that it is necessary to perform our contract with you.
Provide customer service
We may use your information to respond to enquiries, complaints, product questions and other customer service requests.
The legal basis may be performance of a contract, compliance with a legal obligation, or our legitimate interests in providing and improving customer service, depending on the circumstances.
Improve our website and services
We may analyse website usage, sales information and customer interactions to understand how our website and products are used and to improve our products, services, website experience and customer communications.
Where appropriate, we rely on our legitimate interests. Where consent is legally required, we will ask for consent before carrying out the relevant processing.
Marketing communications
If you have subscribed to receive marketing communications, we may send you information about:
- New collections
- Product launches
- Offers and promotions
- Seasonal campaigns
- Brand news
- Other products or services that may be relevant to you
Where consent is required, we will only send marketing communications after receiving the appropriate consent.
You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us.
Website security and fraud prevention
We may process technical and transaction information to:
- Protect our website
- Detect suspicious activity
- Prevent fraud
- Protect our customers and business
- Maintain the security and integrity of our systems
The legal basis may include our legitimate interests and compliance with applicable legal obligations.
Legal and regulatory purposes
We may process and retain information where necessary to:
- Comply with legal or regulatory obligations
- Establish, exercise or defend legal claims
- Respond to lawful requests from competent authorities
- Maintain appropriate business and financial records
4. Legal Bases for Processing
Depending on the circumstances, we may rely on one or more of the following legal bases:
Contract
Where processing is necessary to enter into or perform a contract with you, such as processing and delivering an order.
Legal obligation
Where processing is necessary for us to comply with a legal or regulatory requirement.
Legitimate interests
Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
Our legitimate interests may include operating and improving our online store, providing customer service, maintaining website security, preventing fraud and managing our business.
Consent
Where you have given us consent to process your information for a specific purpose, such as certain marketing or non-essential cookies.
Where we rely on consent, you may withdraw it at any time.
5. Who We Share Your Information With
We do not sell your personal information.
We may share information with trusted service providers where necessary to operate our business and provide our services.
These may include:
- Payment service providers
- WooCommerce and website technology providers
- Hosting and website infrastructure providers
- Delivery and fulfilment providers
- Customer service and email providers
- Email marketing providers
- Fraud prevention and security providers
- Analytics providers
- Professional advisers, such as accountants, lawyers and insurers
- Government authorities or regulators where legally required
Where third-party service providers process personal information on our behalf, we take reasonable steps to ensure that appropriate contractual and security measures are in place.
We only provide service providers with information reasonably necessary for them to perform their services.
6. Payment Processing
Payments made through our website may be processed by third-party payment providers, including Stripe, or other payment methods made available at checkout.
Payment providers may collect and process payment and transaction information in accordance with their own privacy policies and terms.
We do not require you to provide your complete payment card details directly to us where the payment is processed securely by a third-party payment provider.
For Stripe payments, Stripe may process personal and payment information as an independent data controller or processor depending on the relevant processing activity.
Please review the applicable privacy information provided by the payment provider for further details.
7. Cookies and Similar Technologies
Our website uses cookies and similar technologies to provide essential functionality, remember your preferences, understand website usage and, where applicable, support marketing and analytics.
Cookies may be divided into categories such as:
Strictly necessary cookies
These cookies are required for core website functions, including shopping baskets, checkout, account functions, security and other services you have requested.
These cookies generally do not require consent where they are strictly necessary for the service you have requested.
Analytics cookies
These cookies help us understand how visitors use our website and help us improve website performance and user experience.
Where required by law, these cookies will only be used after you have provided consent.
Marketing and advertising cookies
Where used, these technologies may help us measure marketing campaigns or provide more relevant advertising.
Non-essential cookies will only be activated where legally required consent has been obtained.
You can manage or withdraw your cookie choices through our cookie settings.
We will not treat simply continuing to browse the website as consent to non-essential cookies where consent is required. UK ICO guidance states that non-essential cookies generally require clear, affirmative consent.
8. Third-Party Websites
Our website may contain links to third-party websites, services or social media platforms.
If you follow a third-party link, that website will operate under its own privacy policy and terms.
We are not responsible for the privacy practices, security or content of third-party websites.
9. International Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is lawful and that an appropriate level of protection is provided.
Depending on the circumstances, this may involve:
- A country benefiting from UK adequacy regulations;
- Appropriate safeguards, such as the UK International Data Transfer Agreement or UK Addendum; or
- Another legally recognised transfer mechanism.
UK rules require restricted international transfers to be covered by adequacy regulations, appropriate safeguards or a relevant exception.
Where appropriate, further information about the relevant safeguards can be requested from us.
10. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Different information may be retained for different periods.
For example:
- Order and transaction information: retained for as long as necessary to fulfil the order, handle returns or disputes, and comply with applicable accounting and tax requirements.
- Customer service communications: retained for as long as reasonably necessary to resolve the enquiry and maintain appropriate business records.
- Marketing information: retained until you unsubscribe or otherwise withdraw consent, unless another lawful reason permits continued processing.
- Website and security information: retained for an appropriate period based on security, operational and legal requirements.
- Cookie preferences: retained for the period necessary to remember your choices.
When personal information is no longer required, we will securely delete it, anonymise it, or otherwise dispose of it appropriately.
11. Your Privacy Rights
Depending on the circumstances and applicable law, you may have rights including:
- The right to access your personal information
- The right to request correction of inaccurate information
- The right to request deletion of your information
- The right to request restriction of processing
- The right to object to certain processing
- The right to data portability
- The right to withdraw consent where processing is based on consent
- Rights relating to automated decision-making and profiling, where applicable
These rights are not absolute and may depend on the legal basis and circumstances of the processing.
For example, we may need to retain certain information where we have a legal obligation to do so.
12. Right to Object
Where we process your personal information based on legitimate interests, you may have the right to object to that processing.
You also have the right to object to direct marketing.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our marketing emails.
The ICO recommends that the right to object is clearly brought to individuals’ attention rather than being hidden within general privacy information.
13. How to Exercise Your Rights
To exercise any applicable privacy right, please contact us at:
Please provide enough information for us to identify your request and verify your identity where reasonably necessary.
We aim to respond to valid requests within the timeframe required by applicable data protection law.
14. Complaints
If you have concerns about how we use your personal information, we encourage you to contact us first so that we can try to resolve the issue.
You also have the right to complain to the UK’s data protection regulator:
Information Commissioner’s Office (ICO)
Website: http://ico.org.uk
The ICO is the independent supervisory authority responsible for data protection in the UK.
15. Children's Privacy
Our website is intended for general consumers and is not specifically directed at children.
We do not knowingly collect personal information from children where such collection is prohibited by applicable law.
If you believe that a child has provided us with personal information, please contact us so that we can review and take appropriate action.
16. Data Security
We use reasonable technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.
These measures may include appropriate access controls, secure website technology, encryption where appropriate, authentication controls, security monitoring and limiting access to personal information to people and service providers who reasonably need it.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
17. Automated Decision-Making and Profiling
We do not ordinarily make decisions based solely on automated processing that produce legal or similarly significant effects on customers.
Where we use automated tools for purposes such as fraud prevention, security, analytics or marketing, these tools will be operated in accordance with applicable legal requirements.
If this changes, we will update this Privacy Policy and provide any information required by applicable law.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.
When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, provide additional notice.
We recommend checking this page periodically for the latest version.
19. Contact Us
If you have any questions about this Privacy Policy or the way we handle personal information, please contact:
BRAND NAME:Aveline Carry
LEGAL COMPANY NAME:DARKROOM DOOR LIMITED
REGISTERED ADDRESS:37 Meiros Way, Pulborough, West Sussex, United Kingdom, RH20 3QB
Email:help@avelinecarry.uk
Website:thepartcaptain.shop
We aim to handle privacy enquiries clearly, fairly and promptly.
Related Policies
For more information about how we operate our online store, please also see: